Marketing Intelligence Analyst – Beethoven Program

Do you want to use data and insights to help attract top talent and strengthen the position of our leading technical university? Are you highly analytical, curious, and able to turn complex information into clear recommendations? Then we are looking for you!

Within the Beethoven Program, you will contribute to projects that position TU/e as the place for top talent and innovative high-tech solutions. The program consists of 15 projects, and Marketing & communications play a crucial role. As the Communication Expertise Center (CEC), we lead several projects focused on student recruitment and support initiatives related to educational development.

Because data and insights are essential for the success of these projects, we are looking for reinforcement in the form of a Marketing Intelligence Analyst.

In this role, you will contribute to the ambition of the Beethoven program to educate top talent and strengthen research across the fields of Science, Technology, Engineering, and Mathematics (STEM).

Job Description

Your role

As a Marketing Intelligence Analyst, you are the expert in data analysis and market insights. You collect, analyze, and present information that guides our marketing and communication strategy and activities. You will work closely with project management within the Beethoven program, the Head of Education Marketing, our Power BI team, and colleagues across faculties and services.

Key responsibilities:

• Develop reports and dashboards with business information for marketing and communication projects within the Beethoven Program.
• Analyze enrollment and progression figures for programs and marketing analytics. You provide interpretation and identify opportunities and risks, actively contributing to the PDCA cycle and improving data-driven decision-making.
• Translate data and market insights into strategic advice for educational development, positioning, and student recruitment, including competitive analyses and trend reports.
• Advise (project) management based on your analyses, ensuring clear visualizations and presentations of complex information. 

Job Requirements

Your profile

We are looking for an analytical and results-oriented professional who thrives on turning numerical and textual data into strategic insights.

What you bring:

• A completed bachelor’s or master’s degree, preferably in marketing, data analysis, business administration, or a related field.
• At least 5 years of experience in data analysis, business intelligence, or marketing intelligence.
• Proficiency with analysis tools such as SPSS, Excel, and Power BI, and a strong sense of visualization and storytelling.
• Ability to present complex information clearly and convincingly to various audiences.
• Affinity with marketing and student recruitment in an academic context.
• Proactive, accurate, curious, and solution-oriented mindset.
• Excellent command of Dutch and English, both spoken and written. 

If you are concerned that you don’t meet all the requirements sufficiently, but the job does excite you, then be sure to respond, we would love to look at your profile.

Conditions of Employment

An exciting position within an international yet personal university. You are right in the middle of the students, on a green campus within walking distance of the central station. Besides beautiful architecture, you will find varied workplaces and excellent sports facilities. We also offer you:

• A one-year appointment with the possibility of extension for a total duration of up to 48 months within the Beethoven project.
• A monthly salary of minimum €3.708,- to €6.433,- for full-time employment, depending on your knowledge and experience (scale 10-11 collective labour agreement for Dutch Universities).
• In addition to vacation pay, a structural end-of-year bonus of 8.3%.
• A favorable arrangement for more holidays or a sabbatical.
• A selection model for additional fringe benefits.
• Working hours in consultation for an optimal work-life balance.
• Scope for your talent with advancement prospects and excellent development opportunities such as mentoring, workshops and coaching.
• Partially paid parental leave and reimbursement for commuting expenses, working from home and the internet.
• A generous employer contribution to the favorable ABP pension plan.

Here you can discover even more information about our conditions of employment. Build on your career at TU/e!

Information

Do you recognize yourself in this profile and would you like to have more information about the position, please contact the hiring manager: Maarten van den Dungen, Head of Education Marketing (CEC): w.j.h.m.v.d.dungen@tue.nl or +31 40 2476070.

For questions about the application process or the conditions of employment, please contact Brigitte van der Heijden, HR Advisor: b.m.h.j.v.d.heijden@tue.nl or +31 40 2474960.

Are you inspired and would like to know more about working at TU/e? Please visit our career page.

Application

If you are interested, please use the ‘apply’ button to send us your CV and letter of application with your motivation and a description of your qualifications.

Screening of candidates begins as soon as applications are received and continues until the position is filled. Where applicable, internal candidates will be given priority over external candidates where they are equally suitable.

We look forward to receiving your application!

Please note

• You can apply online. We will not process applications sent by email and/or post.
• A pre-employment screening (e.g. knowledge security check) can be part of the selection procedure. For more information on the knowledge security check, please consult the National Knowledge Security Guidelines.
• Please do not contact us for unsolicited services.